Bruce McDuffee

Knowledge Marketing for Industry (KMI)

Knowledge Marketing for the industrial firm.

 

A Knowledge Marketing strategy can triple your growth rate!

Knowledge Marketing is a powerful way to engage with the people in your target audience.  By setting up a marketing strategy working at the intersection of 'customer interests and needs' and 'your company's unique expertise and value', you increase top of mind awareness and credibility.


TOMA + CREDIBILITY = REVENUE GROWTH

Note: TOMA means Top of Mind Awareness aka mind share.



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Value Proposition

I help manufacturing companies add 10%, 20% or more to their top line with organic growth.   This dramatic growth is achieved by re-inventing the marketing strategy and associated tactics to increase reach and deepen engagement with the target audience.


Knowledge Marketing is a powerful strategy whereby the firm helps the people in the target audience be better at something that matters to them.  The firm uses it's unique expertise and experts to educate the target audience.


When you help the people in your target audience be better you get 3 critical benefits that afford this amazing organic growth:

  1. Top of Mind Awareness (TOMA)
  2. A strong perception of credibility in their minds
  3. Reciprocity - if you give people a gift, then want to reciprocate by purchasing from your firm