About

Knowledge Marketing for Industry (KMI)

KMI helps manufacturing companies add 10%, 20% or more to their top line with organic growth.   This dramatic growth is achieved by re-inventing the marketing strategy and associated tactics to increase reach and deepen engagement with the target audience.
Knowledge Marketing is a powerful strategy whereby the firm helps the people in the target audience be better at something that matters to them.  The firm uses it’s unique expertise and experts to educate the target audience.

When you help the people in your target audience be better you get 3 critical benefits that afford this amazing organic growth:

  • Top of Mind Awareness (TOMA)
  • A strong perception of credibility in their minds
  • Reciprocity – if you give people a gift, then want to reciprocate by purchasing from your firm

Principal Consultant – Bruce McDuffee

Bruce McDuffeeBruce McDuffee brings 20+ years of industrial sales and marketing experience to KMI.   He offers practical experience from the manufacturing sector having held numerous leadership positions in global industrial marketing and sales teams.  The strategies and tactics KMI offers have been tested and proven by Bruce in the field.  These methods have been known to grow manufacturing business by 20 to 35% year-on-year.

As Principal at Knowledge Marketing for Industry (KMI) Bruce is passionate about helping manufacturing companies increase organic growth rates by shifting from product focused marketing to knowledge marketing.

 

 

 

Feel free to contact Bruce directly:

bruce@knowledgemktg.com
@brucemcduffee
LinkedIn Profile: www.linkedin/in/brucemcduffee