How to Do a Webinar
How to Do a Webinar
The webinar toolkit includes everything you need to create, plan and execute a lead generating webinar series.
If you suffer from lack of resources in people and time, let KMI do it for you with the KMI Webinar Production Service.
Here are some success tips geared towards showing manufacturers how to do a webinar with a high chance of success:
Are you ready for wildly successful webinars that engage with a goodly portion of your target audience? A target audience that may not even know you exist and may even be using your competition is ready and waiting for your educational, knowledge based webinars. Here’s how to succeed with webinars:
- Choosing a useful, educational topic that is at the intersection of the pain or passion common in your target audience and your particular expertise is guaranteed make it easier to succeed. Typically, when a firm decides to try webinars as a marketing tactic, they choose a topic about their product. That is the wrong approach. I’ve never seen a product based webinar outperform an educational webinar. In fact, product based webinars usually end up labeled as a failure. In my experience with creating and executing webinars for manufacturing companies, I always, repeat always, see educational webinars outperform product based webinars in the range of 1000% to 2000%! Listen to this KMI webinar series if you want to learn more about choosing the right topic.
- Good webinar promotion also makes it easier to succeed. Many times a company will send one email to their house database and wait for them to register. Surprisingly, this will garner a lot of registrants, but it is only the low hanging fruit. Success comes easier if you promote your educational webinars in venues outside of your house list where your target audience resides. For the manufacturing sector, consider inviting members of online trade associations by advertising in their enewsletters or by emailing their list.
- It always amazes me when the marketing team acts like the live broadcast is the end of the webinar effort. I can see why the completion of the live broadcast feels like it’s over. But, it is easier to realize your success metric if you follow up with everyone who registered, but especially with those who registered and did not attend the live broadcast. Follow up with an email offering a direct link to the slides and the recorded webinar, a sales call, a post card, a message in a bottle – just do something to follow up!