Webinars about Webinars

You know you need to add webinars to your content marketing mix, but you’re asking:

  • Where do I start?
  • What can I tell my customers and prospects that is valuable to them?
  • Who can I get to speak?
  • What will they say?
  • What visuals will they need?
  • How do I get the word out?

This webinar training series consists of 4 webinars all designed to get you up and running with your own lead generating webinar series.  If you follow the steps presented in this webinar training series, you will be attracting hundreds or even thousands of people from your target audience to your knowledge based webinar series.


 

1 – Getting Started with Lead Generating Webinars

The first step to generating leads with webinars is to choose a topic that resonates with the needs of your target audience.   This webinar shows you how to set the foundation for success by choosing a great topic (something they can use).  After completing this webinar you will be able to:

  1. Use the webinar checklist to put your plan into action
  2. Find a sweet spot topic that will get you more registrants
  3. Learn why educational topics outperform product topics
  4. Define a mission statement for your webinar series

 

Click on the video above to watch instantly on-demand.

Click here to view or download the slides at SlideShare.


 

2 – The 8 Steps of Webinar Production – Part 1

Proper planning is essential to the success of your webinar series. This webinar introduces an 8 Step Framework designed for manufacturing companies to help ensure your webinar success. In this webinar we discuss steps 1 to 4. After completing this webinar you will be able to:

  1. Collaboratively develop the sweet spot topic, audience, metrics and resources.
  2. Choose and motivate a production team.
  3. Choose the tools for production, broadcast and conversion.


Click on the video above to watch the webinar instantly on demand via YouTube.

Click here to view or download the slide deck at SlideShare.

 


Training 3 – The 8 Steps of Webinar Production – Part 2

Proper planning is essential to the success of your webinar series.  This webinar continues the discussion of the 8 Step Framework to help ensure your webinar success.  In this webinar we discuss steps 5 to 8.  After completing this webinar you will be able to:

  1. Develop a promotion plan to get maximum engagement within your target audience.
  2. Execute an interesting and compelling live webinar.
  3. Leverage the webinar for maximum additional engagement after the live broadcast.
  4. Measure and communicate your stellar results.

Click on the video above to watch the webinar instantly on demand via YouTube.

Click here to view or download the slide deck at SlideShare.


4 – Converting Webinars to Revenue

Webinars (like any marketing activity) do no good if they don’t convert to quality leads and/or revenue. The final step for manufacturing companies is to ensure all your hard marketing work converts. You’ll also want to make sure your stakeholders know about the webinar success in terms which they can relate. After completing this webinar you will be able to:
  1. Build a plan to move the registrants and attendees through the sale funnel.
  2. Collaboratively develop a plan for sales team action.
  3. Track the process and measure a solid ROI for the webinar series.

 

Click on the video above to watch the webinar instantly on demand via YouTube.

Click here to view or download the slide deck at SlideShare.