The conversion rate for webinars is 20 - 40% - higher than any other lead gen tactic!
- Webinars generate high quality leads.
- Webinars engage with your audience better than any other marketing tactic.
- Webinars are the only marketing tactic that doubles as a primary research tool gathering data before, during and after the webinar.
- Webinars position your company as the go-to expert so you get the first call and you are first in line in front of your competition.
Close More Business
As long as the content is useful and not promotional, you will have created a feeling of reciprocity. No matter where they are in the sales process, the goodwill created by a webinar opens doors and gives your sales people access to having conversations.
If one of your challenges is gaining awareness or breaking through the noise in your market, webinars are your solution. The useful content you share in your webinar is a differentiator and positions your brand as high value in the minds of your target audience. If fact, you get TOMA (top of mind awareness) with webinars.
Break Through the Noise
The perception of the majority of the people in your target audience is that you and your competition all sound the same when you pitch your products. The way to break through the noise is to stop pitching products and start sharing expertise. Webinars are the perfect way to break through the noise.
Check out these 2 levels of service.
Consult, Review & Recommendation
Already doing webinars, but not happy with results? Or are you more of a do-it-yourself company, then this service is perfect for you.
Silver service includes:
- Review of past webinars (if applicable)
- Review and/or structure a process
- Suggestions, tips, tricks and tactics for success
- Complete consultation on topic, audience, content, speakers, platform, promotion and follow up
- Speaker coaching and preparation
You're like most marketers these days, too much to do with too little resources. But you see the high value in webinars. This service is perfect for you. We do it all and you just sit back and collect the accolades!
Gold service includes:
- Complete project management
- Full collaboration on topic, content and expertise
- Content production (slides and script)
- Team coaching
- 3 to 4 guided practice sessions
- Promotion plan
- Post production plan
- Platform set up and integration
- Report of results and ROI
- Everything is included, all you provide is the SME
See more details about the Turn-key Service.